Primary objectives
1. Optimise User Experience: Create a more intuitive, user-friendly interface to reduce friction points, enhance navigation, and ensure a seamless journey from vehicle selection to final reservation.
2. Increase Conversions: Improve the funnel's efficiency and clarity, aiming to boost the conversion rates by making the booking process more engaging, trustworthy, and appealing to users.
3. Streamline Booking Process: Simplify and expedite the steps involved in reserving a vehicle, reducing complexities and ensuring a hassle-free experience for users, thereby encouraging more bookings.
Challenges
Challenges in the original booking funnel included complex navigation, high friction points, and a lack of mobile optimisation, hindering the user experience and leading to potential drop-offs. Our project aimed to revamp the interface, addressing these issues to create a more streamlined, mobile-optimised, and personalised booking process, fostering increased conversions and user satisfaction.
